Working with Sellers

The decision to sell a home is often dependent on many factors. Whatever your reasons are for selling, our effective marketing strategies will ensure that you get the highest possible price for your home.  

Setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood, buyers will determine which houses they want to view. Consider the following pricing factors:

• If you set the price too high, your house may not receive any offers, even though it may be much nicer than others in the area. Frankly, yours simply looks too expensive to be considered.
• If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also we can furnish data on sales figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.

Deciding to sell your home is a big decision that involves a lot of preparation and work. When you’re ready to sell it’s important to have an experienced real estate professional that can handle all of he details involved for a successful sale of your home for top dollar.